Autograf – the prime stationery network
Arch. Matius Ichim has graduated from G.M. Cantacuzino Architecture University in Iasi. He is passionate about architecture and people as well, devoting his career to understanding retail as social phenomenon, redefining exchange of both material and spiritual goods between people.
With every tackled commercial unit, Matius falls in with, but also recreates the essential rules of such spaces: brand visual identity, memorability, managing client fluxes, defining client interaction points with commercial space.
Matius has become known in retailer world as a specialized architect, being constantly invited to international fairs (Dusseldorf, Milano, Frankfurt and London). In 2015, in Bucharest and Hermannstadt, Matius has developed together with Philips, a project dedicated to International Lighting Year, named “Architecture, Emotion, Light”; the core concept was based on the contemporary human being interaction with light, as well as communicating emotions through light.
Matius Studio is the only one in Romania specialized exclusively in retail architecture and branding. Matius has a team of 18 people that transform up to 15% of the total number of each shopping mall in Romania.
Every week, a Matius project is launched in Romania. Among the stores in its portfolio you can find the following: Lancel, LC Waikiki, Jacadi, Oxybul, Killtec, Sport Vision, Lacoste, Frey Wille as implementation projects and Diamond by Adesgo (local producer of stockings since 1926), Noriel – leader in Romanian toy market, F64 – the famous photo-video shop in Bucharest (second largest in Europe), Agnes Toma as concept projects.
National Biennial of Architecture, 12th edition, 2016, PROJECT: Dona, a pharmacy as all should be – finalist
Romanian Building Awards, First edition, 2016, PROJECT: Dona, a pharmacy as all should be – finalist